Becoming a master of diversification as a publisher has become absolutely necessary for future-proofing revenue growth. The publisher-as-agency model is gaining in popularity. Here are 4 tips to get started.
Data regulation, privacy and transparency issues remain unresolved, all leading to what may be the “death of the cookie.” Here are four dead-simple tips for surviving a cookie-less future.
Reviewing the pros and cons of data regulation and using people-based data to build better audiences.