If you’re a digital publisher, you know that revenue management and maximizing yield involves more than analyzing eCPM trends.
The fact is, most publishers are still relying on 3rd party cookies and data for monetization. Here's why shifting to 1st party data and identity solutions should be top priority.
Becoming a master of diversification as a publisher has become absolutely necessary for future-proofing revenue growth. The publisher-as-agency model is gaining in popularity. Here are 4 tips to get started.
Data regulation, privacy and transparency issues remain unresolved, all leading to what may be the “death of the cookie.” Here are four dead-simple tips for surviving a cookie-less future.
Between industry blogs, podcasts, and vendor outreach, there is no shortage of content highlighting the latest digital trends. But which trends have been proven to work well?
Reviewing the pros and cons of data regulation and using people-based data to build better audiences.