If you’re a digital publisher, you know that revenue management and maximizing yield involves more than analyzing eCPM trends.
Yield Optimization Tips For Digital Publishers: Part 2
Overcoming Third-Party Data Dependence: Experts Weigh In
The fact is, most publishers are still relying on 3rd party cookies and data for monetization. Here's why shifting to 1st party data and identity solutions should be top priority.
4 Tips for Publishers to Start Growing Revenue by Selling Marketing Services
Becoming a master of diversification as a publisher has become absolutely necessary for future-proofing revenue growth. The publisher-as-agency model is gaining in popularity. Here are 4 tips to get started.
4 Dead-Simple Tips for Surviving a Cookie-Less Future
Data regulation, privacy and transparency issues remain unresolved, all leading to what may be the “death of the cookie.” Here are four dead-simple tips for surviving a cookie-less future.
5 Leading Strategies Media Companies Are Using to Drive Digital Revenue
Between industry blogs, podcasts, and vendor outreach, there is no shortage of content highlighting the latest digital trends. But which trends have been proven to work well?
Quality Data And Audience Based Selling
Reviewing the pros and cons of data regulation and using people-based data to build better audiences.
