Sometimes people willingly drive innovation and, other times, disruption forces them to. Whether it's a global pandemic, Big Tech changing the rules for an entire industry or one new data privacy law after another, 2021 will be a landmark year for change and adoption
Yield Optimization Tips For Digital Publishers: Part 2
If you’re a digital publisher, you know that revenue management and maximizing yield involves more than analyzing eCPM trends.
Yield Optimization Tips For Digital Publishers: Part 1
Perfecting a yield optimization strategy takes time, skill and endless A/B testing, but there are best practices every digital publisher can implement before diving into the details.