Sometimes people willingly drive innovation and, other times, disruption forces them to. Whether it's a global pandemic, Big Tech changing the rules for an entire industry or one new data privacy law after another, 2021 will be a landmark year for change and adoption
Yield Optimization Tips For Digital Publishers: Part 2
If you’re a digital publisher, you know that revenue management and maximizing yield involves more than analyzing eCPM trends.
Overcoming Third-Party Data Dependence: Experts Weigh In
The fact is, most publishers are still relying on 3rd party cookies and data for monetization. Here's why shifting to 1st party data and identity solutions should be top priority.
5 Leading Strategies Media Companies Are Using to Drive Digital Revenue
Between industry blogs, podcasts, and vendor outreach, there is no shortage of content highlighting the latest digital trends. But which trends have been proven to work well?
Quality Data And Audience Based Selling
Reviewing the pros and cons of data regulation and using people-based data to build better audiences.