Sometimes people willingly drive innovation and, other times, disruption forces them to. Whether it's a global pandemic, Big Tech changing the rules for an entire industry or one new data privacy law after another, 2021 will be a landmark year for change and adoption
If you’re a digital publisher, you know that revenue management and maximizing yield involves more than analyzing eCPM trends.
The fact is, most publishers are still relying on 3rd party cookies and data for monetization. Here's why shifting to 1st party data and identity solutions should be top priority.
Between industry blogs, podcasts, and vendor outreach, there is no shortage of content highlighting the latest digital trends. But which trends have been proven to work well?
Reviewing the pros and cons of data regulation and using people-based data to build better audiences.