Perfecting a yield optimization strategy takes time, skill and endless A/B testing, but there are best practices every digital publisher can implement before diving into the details.
Yield Optimization Tips For Digital Publishers: Part 1
Overcoming Third-Party Data Dependence: Experts Weigh In
4 Dead-Simple Tips for Surviving a Cookie-Less Future
Data regulation, privacy and transparency issues remain unresolved, all leading to what may be the “death of the cookie.” Here are four dead-simple tips for surviving a cookie-less future.
Little Maya Moonbeam 