Perfecting a yield optimization strategy takes time, skill and endless A/B testing, but there are best practices every digital publisher can implement before diving into the details.
Yield Optimization Tips For Digital Publishers: Part 1
Overcoming Third-Party Data Dependence: Experts Weigh In
The fact is, most publishers are still relying on 3rd party cookies and data for monetization. Here's why shifting to 1st party data and identity solutions should be top priority.
4 Dead-Simple Tips for Surviving a Cookie-Less Future
Data regulation, privacy and transparency issues remain unresolved, all leading to what may be the “death of the cookie.” Here are four dead-simple tips for surviving a cookie-less future.
