Interview with NASA's social media lead on digital industry best practice
Space to Grow Without Third Party Data: Q&A with NASA’s Social Team
Augmented Reality In Advertising: Getting Started
AR allows marketers and advertisers to reach consumers in innovative new ways while driving higher engagement rates and brand recall.
Yield Optimization Tips For Digital Publishers: Part 2
If you’re a digital publisher, you know that revenue management and maximizing yield involves more than analyzing eCPM trends.
Yield Optimization Tips For Digital Publishers: Part 1
Perfecting a yield optimization strategy takes time, skill and endless A/B testing, but there are best practices every digital publisher can implement before diving into the details.
Should Publishers Join Facebook’s New Section Dedicated To Journalism?
Dedicated to journalism, the News tab intends to give users more control over the news they read, however, publishers aren’t completely sold on the concept.
Overcoming Third-Party Data Dependence: Experts Weigh In
The fact is, most publishers are still relying on 3rd party cookies and data for monetization. Here's why shifting to 1st party data and identity solutions should be top priority.
4 Tips for Publishers to Start Growing Revenue by Selling Marketing Services
Becoming a master of diversification as a publisher has become absolutely necessary for future-proofing revenue growth. The publisher-as-agency model is gaining in popularity. Here are 4 tips to get started.
4 Dead-Simple Tips for Surviving a Cookie-Less Future
Data regulation, privacy and transparency issues remain unresolved, all leading to what may be the “death of the cookie.” Here are four dead-simple tips for surviving a cookie-less future.
Business Advice From An 8-Year-Old Entrepreneur
Maya, #theboss of LMM, takes us back-to-basics with this interview, sharing her thoughts and tips for small business success.
5 Leading Strategies Media Companies Are Using to Drive Digital Revenue
Between industry blogs, podcasts, and vendor outreach, there is no shortage of content highlighting the latest digital trends. But which trends have been proven to work well?
