Interview with NASA's social media lead on digital industry best practice
AR allows marketers and advertisers to reach consumers in innovative new ways while driving higher engagement rates and brand recall.
If you’re a digital publisher, you know that revenue management and maximizing yield involves more than analyzing eCPM trends.
Perfecting a yield optimization strategy takes time, skill and endless A/B testing, but there are best practices every digital publisher can implement before diving into the details.
Dedicated to journalism, the News tab intends to give users more control over the news they read, however, publishers aren’t completely sold on the concept.
The fact is, most publishers are still relying on 3rd party cookies and data for monetization. Here's why shifting to 1st party data and identity solutions should be top priority.
Becoming a master of diversification as a publisher has become absolutely necessary for future-proofing revenue growth. The publisher-as-agency model is gaining in popularity. Here are 4 tips to get started.
Data regulation, privacy and transparency issues remain unresolved, all leading to what may be the “death of the cookie.” Here are four dead-simple tips for surviving a cookie-less future.
Maya, #theboss of LMM, takes us back-to-basics with this interview, sharing her thoughts and tips for small business success.
Between industry blogs, podcasts, and vendor outreach, there is no shortage of content highlighting the latest digital trends. But which trends have been proven to work well?